Do not assign possessives to software products, software components or data. Software is not alive so it cannot own anything.

Applying the possessive form to product names carries the following problems:

  • It implies that the product has ownership or control when what you want is for the user to feel in control.
  • It legally weakens any claim for trademark on a product name.
  • You usually do not need to name the product. Overuse of a product name becomes tedious and makes the user feel they are being sold to rather than assisted.
  • It is a poor writing style that makes your work seem amateurish.


















  Do Not Use

  • donít
  • wonít
  • canít
  • itís
  • youíll

  Do Use

  • do not
  • will not
  • can not
  • it is
  • you will