product users are visually oriented design professionals who perform
their work on graphical user interfaces. Well designed, informative
graphics especially appeal to them.
Participants retain information and perform tasks better after
studying information supported by well-designed and effective
graphics. Users assign greater satisfaction and value to graphically
presented information as opposed to textually presented information.
Well-designed graphics improve the effectiveness of your content
and increase customer satisfaction.
Concept static graphics make concepts easier to understand by
providing concrete illustrations of abstract ideas. When planned
carefully, they often take the place of a well-meaning, lengthier
Topic static graphics are screen captures of the application at
key points during procedures. Use them when screen recordings
are not needed, or are too difficult to produce.
Concept animations are 3D rendered animations about a minute long.
Careful planning and the creation of storyboards are critical
to your success.
Topic animations are 2D screen recordings of demonstrations that
show procedure steps. It is important to use the true application
for the animation. Attempts to simulate complex graphics applications
are easy to spot and reduce user confidence in your content.