animations illustrate concepts in the simplest possible way. Begin
by developing a storyboard. Select the subject matter that can best
illustrate your concept. Consider all the design elements, including
value, texture, color, shape, size and composition. Note camera
angles and movements.
When choosing visual metaphors, use objects that are culturally
neutral and relevant to your audience. A reference to architectural
plan, section, and elevation views will not be effective if your
target audience includes mechanical engineers and cartographers.
Focus the animation on a few key objects. Use lighting, color
and camera position to focus attention. Complex backgrounds and
secondary motion detract from the message delivered in the foreground.
Avoid showing people or animals. Humans and animals are extremely
difficult to animate well. Their lack of realism will detract
from the message you want to deliver. It is nearly impossible
to show a human figure without incurring some unintended baggage
related to gender, race, or culture.
Keep the resolution low. A resolution of 320 x 240 is typical.
Using larger resolutions tends to generate very large files that
playback slowly. Save to the AVI format with minimal compression
for CD-ROMs. For the internet, use a more compressed format, such
as Quicktime MOV with Sorenson compression.